O2

Social customer service: the benefits and challenges

Published on: October 31, 2014
Author: Pauline Ashenden - Demand Generation Manager

As multiple studies show, social media is now a key channel for customer service. A J.D. Power study found that two thirds of customers who contacted a company on social media did so for customer service. Businesses understand this, but delivering the right level of service can be a challenge, particularly when it comes to integrating with other channels and scaling to meet demand. So, what are cu...

Dialling the right number for telecoms customer service

Published on: September 28, 2012
Author: Epticablog

Telecoms companies have traditionally had a poor reputation when it comes to customer service, but new research from Ofcom shows that overall the picture is getting better. Overall complaints against broadband, landline and mobile suppliers are falling, according to the regulator’s latest report which covers April-June 2012.Topping the league for both poor landline (0.53 complaints per 1,000...

Dealing with rude customers – lessons from O2

Published on: July 18, 2012
Author: Epticablog

When it comes to crisis situations social media is now the front line for customer service. Issues spread quickly on Twitter and Facebook (and company message boards) and are visible to the entire world, drawing in other people who might not even be affected by the original problem. So the risk of damage to a brand’s reputation amongst potential customers and the general public is extremely ...