The rise of the Internet of Things (IoT) promises to dramatically change the relationship between people and technology. By "smartifying" all sort of devices, from white goods to lamp posts, to communicate without the need for human intervention the IoT will automate many routine tasks, making life easier for everyone.
The rise of internet and digital channels has radically changed how people research and buy insurance. It’s now extremely simple for consumers to shop around and get online quotes before renewing their policies – especially since the rise of price comparison websites.
As part of its latest research into the Customer Relationship Management (CRM) market, Gartner identified the Internet of Things as the latest factor driving the increasing importance of CRM. Cheaper sensors coupled with the prevalence of Wi-Fi and broadband networks opens up new possibilities for customer engagement using previously ‘dumb’ electronics.At this year’s Mobile World...