This month, Facebook is ten years old and has celebrated its birthday by hitting 1.23 billion active users and delivering 2013 revenues of $7.87 billion. While it was no means the first social network (and won’t be the last) it has radically changed not just how people interact with each other, but more importantly how they engage with brands, particularly when it comes to customer service.B...
It is fair to say that the rise of social media worries many organisations. It provides a very public way for customers to communicate with you and to complain. And unlike traditional channels such as email and phone, what customers say (and how you respond) is visible to the entire world. This, and the widespread belief that social media is solely used for negative comments mean some companies ha...
Recent figures on Facebook usage seem to suggest that user growth is slowing – or even declining – in some Western countries. While this may be true, the percentage of the UK online population that are still signed up to the site is an enormous 58 per cent – hardly small. Therefore as a channel for consumer interaction it still needs to be part of every organisation’s...