Epticablog's blog

Offshoring and the impact on customer service

Published on: July 13, 2011
Author: Epticablog

 Last weekend the British arm of banking giant Santander became the latest company to announce plans to return its international contact centres to the UK. The aim is to improve customer service, after previous poor performance was highlighted by the industry ombudsman.This is obviously good news for the 500 new UK staff taken on to handle the estimated 1.5 million calls that will now be &lsq...

How satisfied are your customers?

Published on: July 08, 2011
Author: Epticablog

 The Institute of Customer Service (ICS) has just published its latest UK Customer Satisfaction Index (UKCSI). Every six months the ICS surveys 26,000 UK adults and asks them questions about their experiences with UK organisations across all channels.Given Eptica recently completed its own research into online customer service it is fascinating to compare the two surveys. Here are the finding...

Embracing the power of video customer service

Published on: July 01, 2011
Author: Epticablog

 The advent of faster ways of connecting to the web means that it is now about much more than text. People are accessing an expanding amount of video content, as shown by the phenomenal growth of sites such as YouTube, which currently receives 3 billion hits per day and adds 48 hours of content every minute.Video consequently has huge potential for delivering customer service. If a picture is...

The cost of customer service failure

Published on: June 29, 2011
Author: Epticablog

Failing to answer customer service queries has an obvious impact on an organisation – customers and prospects get upset and vote with their wallets, leading to a loss of sales and a dent to the brand. Nowadays more and more consumers also broadcast their concerns on social media, generating further impact on company reputation.What is less well-explored is the other consequence of customer s...

Strike!

Published on: June 24, 2011
Author: Epticablog

As we head into the summer, everyone’s thoughts turn to holidays. However a combination of trouble in many Middle Eastern countries, strikes and protests in Greece, and planned tube strikes in London threaten to potentially derail many holiday plans.Of course the vast majority of travel bookings will be unaffected by these issues, but it is vital that holiday companies provide real reassuran...

Email customer service – why does it need to be so hard?

Published on: June 22, 2011
Author: Epticablog

Businesses and individuals send and receive millions of emails every day. Yet when it comes to email customer service, companies seem to see it as a low priority in terms of speed and quality of service, either failing to answer queries or taking an age to respond.That’s what Eptica’s research into email customer service with 100 top UK companies found. The 2011 Eptica UK Multichannel ...

Don’t write off Facebook for customer service

Published on: June 16, 2011
Author: Epticablog

 Recent figures on Facebook usage seem to suggest that user growth is slowing – or even declining – in some Western countries. While this may be true, the percentage of the UK online population that are still signed up to the site is an enormous 58 per cent – hardly small. Therefore as a channel for consumer interaction it still needs to be part of every organisation’s...

The customer service black hole

Published on: June 14, 2011
Author: Epticablog

A large number of UK companies are still failing badly when it comes to online customer service. That’s the headline finding of a major new report – The 2011 Eptica UK Multichannel Customer Service Study, which found a chasm between the best and worst performers in delivering service to consumers.The study surveyed 100 leading UK organisations in multiple sectors, analysing their abili...

Utilities and customer service

Published on: June 10, 2011
Author: Epticablog

This week Scottish Power became the first of the big UK utilities to announce price increases, a move that its competitors are expected to follow shortly. At the same time, regulator OFGEM has criticised utilities for product and price complexity in its Retail Market Review.Both of these factors place a great emphasis on how utilities are performing when it comes to customer service – partic...

Indians demand social customer service

Published on: June 07, 2011
Author: Epticablog

 New research has found that more than three times as many Indians use social media for customer service compared to the UK and US. In the study, by analysts Ovum, nearly four in ten Indian consumers had embraced social media to raise customer service queries – in contrast, only 12 per cent of UK and US consumers have done so. Indian consumers both used it positively (to promote good se...

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