Lloyd Buxton's blog

Looking at the future of insurance

Published on: January 15, 2014
Author: Lloyd Buxton - Business Development

2014 promises to be a pivotal year for the UK insurance sector. Competition has never been greater, particularly when it comes to motor, household and travel insurance. More and more people are buying their policies through price comparison sites, rather than direct or via brokers, bringing down margins. Loyalty is at an all time low – 38% of UK motor insurance customers switched provider at...

Why understanding your customers is key for 2014

Published on: January 20, 2014
Author: Lloyd Buxton - Business Development

Analyst group Forrester has just released its 2014 predictions for customer service. It lists 12 trends that companies should be paying attention to, if they want to engage with customers and deliver the right experience for them in the year ahead.These trends are organised into four topics:1.    Deliver pain free customer service Covering areas such as omnichannel, mobile and stand...

Responding to banking downtime

Published on: January 29, 2014
Author: Lloyd Buxton - Business Development

Showing the importance of technology to the banking customer experience, IT issues caused problems for some Lloyds Banking Group customers trying to use their debit cards on Sunday. The group, which also includes TSB, Bank of Scotland and Halifax, has 30 million customers across the UK, although only a minority were affected by the glitch, which lasted 3 hours.Lloyds has since confirmed that the p...

The rise of linguistics in customer service

Published on: January 31, 2014
Author: Lloyd Buxton - Business Development

At Eptica, our growth has always been driven by innovation that helps companies deliver customer service more efficiently, deepen engagement and increase satisfaction. So we’re delighted to announce record revenues for 2013, with our turnover breaking the $10m barrier for the first time, by hitting $10.6m. With an annual growth rate of 18%, we’re outperforming the overall software mark...

Facebook – ten years of social customer service

Published on: February 07, 2014
Author: Lloyd Buxton - Business Development

This month, Facebook is ten years old and has celebrated its birthday by hitting 1.23 billion active users and delivering 2013 revenues of $7.87 billion. While it was no means the first social network (and won’t be the last) it has radically changed not just how people interact with each other, but more importantly how they engage with brands, particularly when it comes to customer service.B...

Transforming the financial services customer experience with linguistics

Published on: February 14, 2014
Author: Lloyd Buxton - Business Development

Whatever part of the financial services sector you operate in, delivering an excellent customer experience is becoming a vital part of differentiating, increasing sales and retaining customers. However consumers are growing ever more demanding and less and less loyal. They want an excellent experience, whichever channel they chose – and they want it delivered quickly. Fail to deliver and the...

L’Occitane tops prestigious index for customer service

Published on: February 19, 2014
Author: Lloyd Buxton - Business Development

Eptica customer L’Occitane has been recognised for the strength of its customer service, ranking first in the prominent 2014 Qualiweb/Stratégies index for email and fourth in the category for social media. It is the only brand to feature in both categories, demonstrating the strength of its multichannel service and consistency of its approach. Running since 1998 and organised by independent...

Customer engagement and reducing complaints

Published on: February 21, 2014
Author: Lloyd Buxton - Business Development

We Britons have a reputation for politeness, which extends to not complaining when we suffer poor service. According to this stereotype, we just mutter under our breath and then ensure we don’t visit that particular restaurant or shop again.However it has been clear for many years that things have changed. As in other countries, Britons are complaining more and demanding a better experience ...

Increasing insurance loyalty with linguistics

Published on: March 03, 2014
Author: Lloyd Buxton - Business Development

The UK insurance market is one of the most competitive in the world. The rise of comparison sites, increased regulation, low customer loyalty and an explosion in distribution channels have all combined to decrease margins for insurers. Recent research from Accenture found that UK home and car policyholders are amongst the least loyal in the world, with 57% looking to switch provider in the next ye...

Social customers – who should manage them?

Published on: March 07, 2014
Author: Lloyd Buxton - Business Development

It is fair to say that social media took many organisations by surprise. Suddenly their customers wanted to communicate and engage with them through the likes of Facebook and Twitter, as well as via more traditional channels. The social media journey has therefore seen companies go through a series of stages. Initially (often unofficially) individuals took on the role of being the company rep...

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