Retailers don’t need reminding that the peak Christmas season is now upon us, with Black Friday and Cyber Monday already in full swing. Given the importance of Peak to retail success and ever-increasing competition, it is no exaggeration to say that this Christmas will be make or break for many companies. How can they ensure that they thrive?
We’re now well into the holiday shopping season, with Black Friday and Cyber Monday behind us but plenty of shopping days to go before Christmas itself. The trading picture so far this year has been mixed, and for many retailers this time of year is make or break time.
It may seem like a long time in the future for consumers, but as every retailer knows Christmas is coming – fast. Now is the period for finalizing plans and ensuring that the vital holiday season goes as well as possible. Customer service and the experience you offer consumers is a critical part of this, so what should companies be doing NOW to ready themselves?
While the peak season for retailers isn’t yet over, many companies are already taking stock and looking at their performance, as well as studying the wider trends that emerged in the run up to Christmas 2015.The positive news is that overall spending in the US was up by nearly 8%, according to figures from MasterCard. However, not every retailer will have felt the benefit...
As every retailer knows, a good Christmas can make the difference between success and failure. This is particularly true in the UK, with research from ING finding that Britons are the most generous present purchasers in the world, and expect to spend an average of £294 (US$446) on gifts this Christmas. By contrast American shoppers are aiming to spend £250 ($38...
With so much money spent at this time of year, the Holiday period is crucial for retailers. In today’s competitive industry, a good Christmas can literally mean the difference between survival and going bankrupt. But getting it right isn’t easy – the internet has greatly increased competition, putting pressure on prices, while consumer demands are ever increasing. They ...
For retailers, the peak Christmas trading period is fundamental to their revenues. However it is also the most competitive time, with everyone looking to increase their share of the £36.5 billion Britons were expected to spend on Christmas shopping. Add in that every year consumers are demanding more, and you can see how difficult it is to deliver the right experience to customers across eve...
For many people, online is becoming the default channel for buying Christmas presents, with trips to the High Street relegated to either window shopping for ideas, top up purchases or to pick up Click and Collect orders. Consumer research from Metapack found that 22% of UK respondents planned to do almost all their Christmas shopping online, rising to 29% among the 35 to 44-year-old age group. 85%...
No retailer needs reminding that Christmas is the busiest time of the year, and a strong peak trading period can make the difference between success and failure for a business. There is therefore a real focus on ensuring that the shopping experience is as seamless as possible in order to drive sales. A key part of this is providing consumers with the information they need clearly and quickly, thro...