email management

Adding emotion to the customer experience

Published on: June 10, 2016
Author: Pauline Ashenden - Demand Generation Manager

Delivering the right customer experience isn’t just about systems and processes – it is also about how the consumer feels during, and at the end of, the journey. For example, it is quite possible that a company could solve a consumer’s issue, but that the customer needs to expend so much effort to achieve it, or that the process feels so complex, that they are...

Unhappy holidays? The state of UK travel customer experience

Published on: June 08, 2016
Author: Eptica

The internet has transformed the way we buy our holidays and flights, with the majority of people now booking all or part of their travel online. Digital channels have also driven up the level of competition in the sector, putting downward pressure on prices as transparency increases. At the same time with so many options to choose from online, customers are more discerning about where they take..

Insurers struggling to connect with customer service

Published on: April 29, 2016
Author: Neil Cox - Account Manager

The internet and digital technology are transforming the UK insurance market. Greater competition and the rise of price comparison sites are impacting revenues and margins, while customer loyalty is a thing of the past. Consumers are demanding more from their insurers, and want a seamless, high quality experience, however they choose to make contact. In order to enable these meaningful...

Comparing the customer experience in the UK and France

Published on: April 27, 2016
Author: Olivier Njamfa - CEO & Co-Founder

We live in a rapidly globalizing world. Driven by the rise of the internet and improved communications, individuals are increasingly happy to look beyond their own country when it comes to buying goods and services. This increases the focus on delivering an excellent customer experience to consumers, wherever they are located, if companies are going to have meaningful, engaged...

Technology with the human touch

Published on: April 08, 2016
Author: Robin Tandon - Senior Product Marketing Director

Technology has the power to transform how we communicate with each other, and has made huge advances over the last twenty years. We’ve seen the growth of email, the rise of social media and the emergence of web chat all provide new ways to interact with friends, families and organizations. In turn, this has revolutionized customer service, adding new channels an...

UK retail customer service failing to move forward

Published on: March 18, 2016
Author: Pauline Ashenden - Demand Generation Manager

Retail is one of the most competitive sectors in the economy. Transformed by the internet, new entrants and ever more demanding consumers, retailers cannot afford to rest on their laurels.Customers are pushing retailers to innovate and deliver new services, improved experiences at lower prices. Loyalty is a thing of the past, with consumers are now able to choose from an enormous range...

How good are UK brands at email customer service?

Published on: March 11, 2016
Author: Derek Lewis

Forrester recently reported that 69% of people still want to contact companies through email. However, UK brands are struggling to cope with the emails they receive, with performance overall worsening according to the latest Eptica Multichannel Customer Experience Study.Email volumes are increasing year-on-year, and in some sectors (such as retail), email makes up30% of...

How good is the experience offered by UK brands?

Published on: March 04, 2016
Author: Pauline Ashenden - Demand Generation Manager

Over the past five years Eptica has regularly evaluated the multichannel customer experience offered by 100 of the UK’s biggest brands, across ten sectors. To do this we’ve posed as prospective customers, testing how easy it is to find information and answers to the routine questions that consumers might ask every day on the web and via email, chat and social media.Since we began,...

Transforming insurance customer service: Ageas Retail Intermediary

Published on: February 19, 2016
Author: Derek Lewis

For the majority of consumers digital channels, such as the web and email, are now the default method of researching and buying insurance. This is driving major change in the market, as forward-looking businesses invest in the digital customer experience.

Using email customer service to build emotional engagement

Published on: February 09, 2016
Author: Steve Nattress

Email has been a mainstay of customer service since its inception, providing a digital alternative to the telephone for consumers. Despite the growth of other digital channels, such as social media and chat, it continues to thrive – 69% of people still want to contact companies through email, according to Forrester. In some sectors (such as retail), ...

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