Despite the growth of other channels, email is still the first choice for a large number of consumers when it comes to contacting organisations. It provides a full audit trail for customers (and companies) and people often feel it is the best way to raise specific complex or technical questions – provided of course, you get a fast, accurate answer.Independently testing the quality of the ema...
Good customer service should have two aims. Obviously the first is to satisfy customer questions and solve any problems that they may have. Failing to do this means you will lose customers and revenue as well as negatively impacting your brand.The second, and ultimately even more important, objective should be to use customer service information to improve your products and services. Customer serv...
In an era where new channels such as social media and mobile are receiving huge attention, email customer service can sometimes feel a little last century. After all as a channel that has been around for a while, companies must surely have implemented a strategy to successfully cope with email – and nowadays people are all migrating to other channels aren’t they?Unfortunately for anyon...
When you think how many personal and business emails you receive every day, the number can be daunting.But multiply that by a factor of one hundred or more and you get an insight into how many emails the average contact centre receives. The sheer ease of writing and sending emails, whether via PCs or increasingly through smartphones or tablet computers means that, for many, they have replaced lett...
While channels such as social media are rapidly increasing in importance, for the majority of organisations email is still the communication channel of choice for customer service. It has the advantages of being quick for the customer, has an audit trail and is available outside normal office hours.Yet judging by customer complaints and even the views of industry figures many companies still...