Fast access to the right information, in the right form, is an essential part of delivering excellent customer service. Whether it is through self-service systems on the web, or providing agents on the phone, email, social media or chat channels with consistent and accurate information, knowledge is the cornerstone of a successful customer experience.A company’s knowledge base...
In a previous post I looked at the biggest frustrations amongst UK consumers when they dealt with brands through digital channels such as email or social media. Research carried out by Epticahighlighted that a lack of understanding and a failure to acknowledge their feelings were not just holding back engagement, but actively causing consumers to switch supplier.The E...
Last week Google updated its search algorithm, rewarding mobile-friendly sites with higher rankings in search results. This is a further demonstration that we’re reaching a tipping point when it comes to how consumers interact with brands digitally. In fact, eMarketer estimates that this year UK adults will spend more time every day (2 hours 26 minutes) with their mobile devices, s...
In a previous blog post I highlighted the growing gap between customers and companies, and how this lack of understanding is undermining efforts to improve customer experience.This was demonstrated by the Eptica Study: The Power of Linguistics in Customer Service. Based on research with both consumers and agents, it sought to identify the frustrations that are undermining the UK customer...
Companies face two key challenges when it comes to delivering customer service today. First, consumer expectations are continually rising, with every organization, no matter what sector they are in, judged against the standards of the best. This means simply outshining your peers is not enough – you need to compete with every company that a consumer might interact with in order to win their ...
Customers today want to communicate with businesses on more and more channels – and the number is increasing all the time. The last few weeks have seen the launch of multiple new ways of communicating – all of which have the potential to impact customer service.Firstly, Periscope and Meerkat, two new live streaming services have been introduced. Sitting on top of Twitter, these apps al...
Whatever industry an organisation operates in, building mutual understanding between customer and company is at the heart of creating engaged, long-term relationships. However there is a growing gap between the two sides, according to new Eptica research.
In today’s ultra-competitive markets, successful businesses understand that customer service is everyone’s job. Whether you are the CEO, staff the contact center, are a delivery driver or work in a store, you contribute to how consumers view your company. Brand reputation can be destroyed by factors as diverse as a security breach, poor public relations or even an ill-judged tweet by a...
Eptica recently released the 2015 Multichannel Customer Experience Study, looking at the state of customer service provided by leading UK brands across the web, email, Twitter and chat channels. We’ve already discussed the topline findings of the Study in a previous blog, and this week I’d like to focus on the email channel, and how this has changed over time.Despit...
Delivering superior customer service is an increasing challenge for all. Companies need to cover more and more channels while meeting continually growing demands from consumers, often with no corresponding increase in budgets. No wonder that the temptation can be to re-allocate scarce resources away from traditional channels such as email in order to focus more heavily on the likes of social media...