linguistics

Three ways of using linguistics to deliver a superior customer experience

Published on: December 02, 2013
Author: Eptica

In today’s competitive environment, organisations need to deliver consistent, rapid and personalised responses to consumers, based on understanding the tone and style of the language they use. And they need to do this faster and across more channels and interactions than ever before.Linguistics, the scientific study of language, provides the answer to this growing challenge. It enables compa...

Advanced linguistic technology and Eptica Enterprise Suite 9.0

Published on: November 20, 2013
Author: Eptica

An ever-increasing amount of customer contact is coming through digital channels such as email, social media and the web. Companies need to understand these queries and respond quickly and accurately if they are to win and retain customers. However an estimated 80% of this contact is unstructured (not organised in a pre-defined format), making it difficult and time consuming to analyse and act upo...

Looking into the customer service crystal ball

Published on: October 30, 2013
Author: Eptica

Attempting to predict the future provides some fascinating insights and can help planning, whatever industry you are in. This is especially true when it comes to customer service, as it often feels that we’re in the midst of constant change. Thinking further ahead gives the chance to add perspective and to make more gradual, planned steps on the road to the future.So I read with interest a r...

Mind Candy – tailoring service to customers from six to 60

Published on: September 27, 2013
Author: Eptica

Most organisations have a clear idea of the demographics of their customer base, which makes it easy to create the right tone for all customer service interactions. From understanding the language they use to how they like to be addressed, it enables companies to build engagement and loyalty with the right audiences.Mind Candy, the family entertainment company behind the Moshi Monsters phenomenon,...

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