m-commerce

The mobile customer experience – failing to deliver

Published on: September 20, 2013
Author: Epticablog

More and more of us are using mobile devices to interact with companies online. The combination of the ease of use of tablets and the fact that we always have our smartphones to hand, mean that for many it is fast becoming the default way of accessing the internet. Backing this up, consultancy IDATE predicts that by the middle of next year more people will get online through smartphones and tablet...

Integrating showrooming into the customer experience

Published on: July 31, 2013
Author: Epticablog

Sales on the High Street continue to be squeezed by online rivals – and the growth of smartphones is opening another front in the battle for revenues. Increasingly shoppers are using mobiles while in-store to showroom, testing products and comparing offline and online prices before choosing where to spend their money.Research from TNS demonstrates the scale of showrooming – but also wh...

Make it mobile

Published on: June 12, 2013
Author: Epticablog

Mobile commerce is growing rapidly. Figures from performance marketing network Affiliate Window showed it made up 18.16% of its UK online sales in May 2013, increasing from 16.48% in April. That’s an enormous 572 sales per hour. Backing this up, the IMRG Capgemini e-Retail Sales Index saw 2012 mobile sales triple (up 304%) from 2011. More importantly, conversion rates on mobile have doubled,...

How to future proof retail customer service

Published on: April 27, 2012
Author: Epticablog

Competition in retail has never been harder – and the pace of change is ever accelerating. Just as traditional bricks and mortar shops have evolved to have a web presence, they are now faced with the challenge of integrating other new channels, such as social commerce and mobile into their strategies.While social commerce is still in its infancy, customers are increasingly looking to interac...