The number of channels available to consumers has skyrocketed with the telephone, email and the web joined by the likes of chat and social media. But which channels do consumers want to use – and what are their expectations in terms of speed? Our latest research gives more insight into channel choice…
Contact centre advisors have always been at the frontline of delivering customer service, initially over the phone and then through a range of other channels from email to chat. The role has never been static but is now seeing a rapid transformation. Here are the 4 areas that brands and agents need to focus on for the future.
Retailers need no reminding that we’re coming up to their busiest time of the year. Being able to cope with demand and deliver the experience that customers expect is central to remaining competitive and delivering the right experience, cost-effectively, means focusing on these 6 areas...
UK brands find themselves responding to around 463.5 million contacts every month – and the number is rising. Here are 5 ways to reduce the number of incoming contacts, while keeping satisfaction levels high…
Consumers are constantly undergoing new experiences, but very few leave a lasting impression, with only those that are truly memorable remaining in our brains. These tend to be experiences that drive strong emotions – either of delight or anger. This is particularly true when it comes to the experience consumers receive from brands, with the majority quickly forgotten.
When asked why they choose to do business with a particular organization, consumers give a variety of reasons, from price and simplicity of the buying process, to simply having the product that they want in stock. However, one factor that is common to all purchasing decisions is trust. Here are 4 ways a company can build trust with consumers.
Customer satisfaction is key to success in every industry across Asia Pacific, but in few places is it as visible as the hospitality sector. The service a consumer receives contributes a large part of the experience in a restaurant, hotel or attraction – meaning it can make the difference between a satisfied customer and one that will never return. Additionally, in the age of social media an...