Social media

Understand your customer through their questions

Published on: August 03, 2011
Author: Epticablog

In current economic conditions, finding new sources of revenue is a key area of focus for organisations. Most companies realise that, now more than ever, customer service is central to protecting sales and delivering increased turnover, so have focused on this area.Delivering good service obviously prevents customer churn and attracts new sales through word of mouth and social media recommendation...

Leaving on a jet plane…….

Published on: July 29, 2011
Author: Epticablog

With schools having broken up, the summer holiday season is now very much upon us. And with customers now having a bewildering range of destinations and providers to choose from (yak trekking in Mongolia anyone?) and an enormous range of user generated reviews, the pressure is on travel companies to deliver the highest levels of customer service.So, it is interesting to see how travel companies fa...

Outsourcing public sector customer service

Published on: July 27, 2011
Author: Epticablog

Given the current budget pressures on the public sector, there is a major move to outsource services to try to deliver better value for citizens. Whether for central or local government, areas such as IT, payroll, cleaning and waste collection are now being provided by private companies with this trend set to intensify.This affects customer service in two ways – firstly, customer contact is ...

Are you linking social media with customer service?

Published on: July 21, 2011
Author: Epticablog

The growth of social media over the past few years has been phenomenal, providing completely new ways of communicating for both consumers and brands. By giving everyone a voice it opens up a fresh customer service channel that companies need to embrace.Whether you like it or not consumers will be talking about your company and its products –and you need to join the conversation. So how are t...

Offshoring and the impact on customer service

Published on: July 13, 2011
Author: Epticablog

 Last weekend the British arm of banking giant Santander became the latest company to announce plans to return its international contact centres to the UK. The aim is to improve customer service, after previous poor performance was highlighted by the industry ombudsman.This is obviously good news for the 500 new UK staff taken on to handle the estimated 1.5 million calls that will now be &lsq...

The cost of customer service failure

Published on: June 29, 2011
Author: Epticablog

Failing to answer customer service queries has an obvious impact on an organisation – customers and prospects get upset and vote with their wallets, leading to a loss of sales and a dent to the brand. Nowadays more and more consumers also broadcast their concerns on social media, generating further impact on company reputation.What is less well-explored is the other consequence of customer s...

Email customer service – why does it need to be so hard?

Published on: June 22, 2011
Author: Epticablog

Businesses and individuals send and receive millions of emails every day. Yet when it comes to email customer service, companies seem to see it as a low priority in terms of speed and quality of service, either failing to answer queries or taking an age to respond.That’s what Eptica’s research into email customer service with 100 top UK companies found. The 2011 Eptica UK Multichannel ...

The customer service black hole

Published on: June 14, 2011
Author: Epticablog

A large number of UK companies are still failing badly when it comes to online customer service. That’s the headline finding of a major new report – The 2011 Eptica UK Multichannel Customer Service Study, which found a chasm between the best and worst performers in delivering service to consumers.The study surveyed 100 leading UK organisations in multiple sectors, analysing their abili...

Utilities and customer service

Published on: June 10, 2011
Author: Epticablog

This week Scottish Power became the first of the big UK utilities to announce price increases, a move that its competitors are expected to follow shortly. At the same time, regulator OFGEM has criticised utilities for product and price complexity in its Retail Market Review.Both of these factors place a great emphasis on how utilities are performing when it comes to customer service – partic...

Indians demand social customer service

Published on: June 07, 2011
Author: Epticablog

 New research has found that more than three times as many Indians use social media for customer service compared to the UK and US. In the study, by analysts Ovum, nearly four in ten Indian consumers had embraced social media to raise customer service queries – in contrast, only 12 per cent of UK and US consumers have done so. Indian consumers both used it positively (to promote good se...

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