Social media

Changing channels in the public sector

Published on: September 25, 2012
Author: Epticablog

In the current economic climate, the public sector, like all industries, needs to increase efficiency so that it can operate within tighter budgets. But what is vital is that all citizens still receive a high quality customer service that meets their specific needs.The positive news is that technology has the power to deliver this combination of efficiency and good service. As the population switc...

Doctor, Doctor

Published on: September 21, 2012
Author: Epticablog

According to recent figures from the General Medical Council (GMC), complaints against doctors in the UK have risen by nearly 23% in just a year, while written complaints across the whole of the NHS increased by 8%. However, at the same time overall customer satisfaction surveys and performance ratings of doctors have improved. And of the 8,781 complaints made in 2011, nearly 5,000 were taken no f...

The growth of web self-service

Published on: September 14, 2012
Author: Epticablog

Organisations today operate in a multi-channel world. Consumers want the freedom to be able to contact them through a whole variety of channels – the web, email, phone, social media, chat and letter. And they want to be able to use different channels for different interactions – so they might ask a general question on a company website and call or email with a specific enquiry about th...

Commissions and customer service

Published on: September 07, 2012
Author: Epticablog

The financial services industry is currently facing major issues when it comes to customer service. Following scandals such as the misselling of products such as Payment Protection Insurance (PPI) and major technology problems at RBS, consumer confidence is at an all time low. No wonder that an increasing number of customers are looking to take their business elsewhere.As part of its remit to prot...

Getting it right first time

Published on: August 24, 2012
Author: Epticablog

First Contact Resolution is a key metric for customer service teams. After all if you can satisfactorily deal with an incoming query or complaint quickly, without needing to follow up then it benefits everyone. The customer is happy as they have their answer and don’t need to escalate their query while the contact centre can close the file without needing to call back, delivering an efficien...

Learning from your customers

Published on: August 17, 2012
Author: Epticablog

Good customer service should have two aims. Obviously the first is to satisfy customer questions and solve any problems that they may have. Failing to do this means you will lose customers and revenue as well as negatively impacting your brand.The second, and ultimately even more important, objective should be to use customer service information to improve your products and services. Customer serv...

Minding the gap on railway customer service

Published on: August 15, 2012
Author: Epticablog

English: London Midland 350117 arrives at Tamworth with the stopping train to London Euston. (Photo credit: Wikipedia) While it has come a long way in the last twenty years rail customer service is a perennial source of complaint. High prices, the sheer complexity of ticket types and fares combined with delays or cancellations make it a major target of customer complaints. The 2012 Eptica So...

Would you leave a telephone ringing?

Published on: August 08, 2012
Author: Epticablog

Anyone looking to convince their company of the importance of social customer service can point to a growing library of case studies. Whether it is how O2 has used social media to turn a customer service negative into a positive or on the flipside how Australian retailer Gasp failed to engage with a disgruntled customer, there are more and more stories that can be used to justify the necessary inv...

Never forget email!

Published on: July 25, 2012
Author: Epticablog

In an era where new channels such as social media and mobile are receiving huge attention, email customer service can sometimes feel a little last century. After all as a channel that has been around for a while, companies must surely have implemented a strategy to successfully cope with email – and nowadays people are all migrating to other channels aren’t they?Unfortunately for anyon...

Dealing with rude customers – lessons from O2

Published on: July 18, 2012
Author: Epticablog

When it comes to crisis situations social media is now the front line for customer service. Issues spread quickly on Twitter and Facebook (and company message boards) and are visible to the entire world, drawing in other people who might not even be affected by the original problem. So the risk of damage to a brand’s reputation amongst potential customers and the general public is extremely ...

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