Social media

Finding the key to managing cross-channel customer service

Published on: October 16, 2013
Author: Eptica

Customers want to interact with companies on an ever-widening number of channels. And while newer channels such as mobile and social media may currently be hitting the headlines, it is vital that customer service teams don’t neglect traditional communication methods such as email, the web and phone.In fact, the total number of contacts, across every channel, is increasing. A recent study by ...

Time to put customer service on the map

Published on: October 11, 2013
Author: Eptica

We’re currently celebrating National Customer Service Week (NCSW). Organised in the UK by the Institute of Customer Service, it aims to raise awareness of customer service and the vital role it plays in the economy. Similar events are taking place around the globe.While it has been going for a few years, NCSW has never felt more relevant and necessary. Customer service has moved centre stage...

Mind Candy – tailoring service to customers from six to 60

Published on: September 27, 2013
Author: Eptica

Most organisations have a clear idea of the demographics of their customer base, which makes it easy to create the right tone for all customer service interactions. From understanding the language they use to how they like to be addressed, it enables companies to build engagement and loyalty with the right audiences.Mind Candy, the family entertainment company behind the Moshi Monsters phenomenon,...

Making call centres multichannel

Published on: September 23, 2013
Author: Eptica

When customer service became formalised into a specific department the primary channels were the telephone and post. Hence staff were organised in a call centre, as a large part of their job was answering telephone calls, along with responding to letters from customers.A lot has changed since then, with a plethora of new channels now available for customers. The rise of email, the web, social medi...

The mobile customer experience – failing to deliver

Published on: September 20, 2013
Author: Epticablog

More and more of us are using mobile devices to interact with companies online. The combination of the ease of use of tablets and the fact that we always have our smartphones to hand, mean that for many it is fast becoming the default way of accessing the internet. Backing this up, consultancy IDATE predicts that by the middle of next year more people will get online through smartphones and tablet...

Planning for recovery

Published on: August 21, 2013
Author: Epticablog

At long last the UK economy seems to be improving. Figures from the Office of National Statistics show growth of 0.6% in Q1 2013 and the CBI is forecasting an increase of 1.2% over the whole year. Other recent surveys have shown positive results in manufacturing, housing, services and construction.Obviously this is all good news, but how does it affect customer service teams? After a prolonged per...

Delivering customer service in a crisis

Published on: August 14, 2013
Author: Eptica

Many customer service teams need to provide fast answers in times of crisis – for example when products or services go wrong. However when it comes to utilities, crises can be much more serious – essentially a matter of life or death when flooding, storms or other natural disasters strike.The perfect example is Western Power in Australia. Headquartered in Perth and with over 1 million ...

Are brands finally getting social customer service?

Published on: August 02, 2013
Author: Epticablog

New research from Social Bakers seems to point to a major step forward in social customer service, with more and more companies answering questions posed to them on Facebook and Twitter. Brands have more than doubled their response rates between Q2 2012 and Q2 2013, up from answering 30% of questions to 62%. Back in 2011 the figure was just 5%.Airlines led the way, answering 79% of queries, follow...

Don’t neglect email in an omnichannel world

Published on: July 26, 2013
Author: Epticablog

As companies embrace fast-growing channels such as social media there’s a perception that these essentially replace older methods of communication. In some cases this is true, but it is important to realise that consumers don’t automatically move to new channels just because they are there. After all, if that was the case no-one would be calling your contact centre any more.What consum...

Dealing with a customer service crisis in a 24 hour world

Published on: July 24, 2013
Author: Epticablog

Modern consumer electronics are incredibly complex – essentially specialised computers that rely on the latest software to function. They need to interact with an increasing number of other devices around them to provide consumers with the experience they are looking for. And to compete with other vendors, manufacturers have to continually develop their functionality, which often means updat...

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