Customer Engagement

The need for innovation in APAC customer experience

Published on: July 08, 2015
Author: Vincent Giraud - Business Development Manager

Customer experience is becoming the vital differentiator for organizations around the world. The combination of more demanding consumers, greater competition and the need to provide service across many more channels has made delivering a superior customer experience central to business success.Companies operating in the Asia Pacific region also face a number of local challenges. The large variety ...

International customer experience: comparing the UK and France

Published on: July 03, 2015
Author: Olivier Njamfa - CEO & Co-Founder

Earlier this year Eptica released the 2015 UK Multichannel Customer Experience Study. Covering 10 sectors, it researched the strength of the customer experience delivered by 100 leading brands across the web, email, Twitter and chat channels. Some of the key findings were that:On average UK companies could answer less than half (48%) of all questions as...

Customer service and the public sector – how can it be improved?

Published on: July 01, 2015
Author: Derek Lewis

Last week UK government body HMRC said that it would spend an additional £45m to improve customer service for taxpayers. The money will be used to employ 3,000 more customer-facing staff, with a further 2,000 existing employees moved temporarily to help with the forthcoming tax credits deadline. The investment follows figures which showed that over a quarter (27.5%) ...

Do you need a Chief Customer Officer?

Published on: June 26, 2015
Author: Pauline Ashenden - Demand Generation Manager

Customers are becoming ever-more demanding, across every channel, while competition has never been fiercer. All of these factors mean that the customer experience is now central to winning and retaining business for organizations of all sizes. Customer service is now everyone’s job, from the CEO downwards. But who should be in overall charge of ensuring that the organization...

Understanding your customer – why it is key to delivering the right service in APAC

Published on: June 25, 2015
Author: Vincent Giraud - Business Development Manager

The move online has transformed how consumers interact with businesses, and opens up completely new markets to companies. However, as you cannot physically see your customer it can make it more difficult to understand them and their motivations, and consequently provide a personalized customer experience. For example, the degree of formality customers expect in written and verbal communications...

The Sharing Economy and customer service

Published on: June 24, 2015
Author: Dharmesh Ghedia

The internet and ecommerce have transformed how we research, buy and communicate across a wide range of activities from shopping and choosing holidays, purchasing insurance to applying for a mortgage. Characterized by disruptive internet giants such as Google and Amazon, this shift has fundamentally changed customer service, but also brought its own challenges around confidentiality, protecti...

The importance of customer experience to building a Digital Business

Published on: June 17, 2015
Author: Robin Tandon - Senior Product Marketing Director

Last week’s Gartner Customer Strategies & Technologies Summit in London provided a perfect opportunity to take the pulse of customer service and customer experience, and to look at future trends that companies need to start preparing for now. The two day event was certainly packed with presentations, and well attended by both vendors and end users, demonstrating the vital ...

The importance of empathy in customer service interactions

Published on: June 11, 2015
Author: Pauline Ashenden - Marketing Manager

One of the biggest complaints consumers have when they raise an issue with a company is that customer service agents don’t show sufficient understanding or sympathy for their plight. In contrast, when agents apologize and demonstrate that they realize that there is a problem that is causing inconvenience, customer satisfaction rises. This is even the case if the issue can’t be solved...

The 4 factors driving customer impatience in financial services

Published on: June 10, 2015
Author: Pauline Ashenden - Demand Generation Manager

Across the financial services industry, providing a tailored, high quality customer experience is becoming vital for success. Whether a retail bank, insurer or provider of investment products such as pensions, organizations have to make the customer journey clear, seamless and easy to understand if they want to win and retain clients.The old model of a customer signing up to a bank for life or aut...

How can APAC retailers cope with customer complaints?

Published on: June 10, 2015
Author: Vincent Giraud - Business Development Manager

A research in 2014 from the Customer Satisfaction Index of Singapore (CSISG) has found that retail is the most complained-about sector in the country. According to the Index, consumer satisfaction with the overall retail sector declined significantly, dropping by 3.5%

Pages