E-commerce

Why responsive customer service is key to retail success

Published on: May 12, 2011
Author: Epticablog

Following a slump in March, UK retail sales rebounded in April, helped by sunny weather and glut of bank holidays. According to figures from the British Retail Consortium not only did overall retail sales jump by 5.2 per cent, but internet sales increased by 14 per cent.Obviously this is good news for the sector, but as always there are winners and losers. Most companies selling Easter eggs did we...

Coping with online company crises

Published on: April 28, 2011
Author: Epticablog

The theft of personal data from up to 77 million users of Sony’s PlayStation Network is obviously headline news, particularly as it follows similar security breaches at the likes of Play.com and TripAdvisor.Moving beyond the incident itself, Sony now has the job of reassuring its customers by ensuring that they have the latest, most comprehensive information about the breach and its potentia...

What Google Analytics teaches us about customer service

Published on: April 21, 2011
Author: Epticablog

Pretty much every business today operates in a multi-channel environment. Even purchases that are completed in the High Street have often been extensively researched on the websites of retailers, product manufacturers, competitors and review sites.To meet this need Google is piloting a new Analytics feature called Multi-Channel Funnels which maps all the marketing channels that impact the final sa...

The Royal Wedding and Customer Service

Published on: April 19, 2011
Author: Epticablog

The next two weeks see an unprecedented number of bank holidays across the UK. Easter, the Royal Wedding and May Day mean that many physical shops will be shut, driving potential customers onto the internet.While this is good news for ecommerce sites, ensuring they have the right level of customer service support to match demand is tricky. Estimating how many contact centre agents are needed on pa...

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