E-commerce

Eptica Awards celebrate customer service success

Published on: October 18, 2011
Author: Epticablog

Eptica’s International Customer Service Summit highlighted customer service excellence through the second annual Eptica Customer Service Innovation awards.  Dixons, AirAsia and Ageas were amongst the companies to receive awards for service transformation based around Eptica’s multichannel customer interaction management software. Winners achieved outstanding results in the ca...

Online retail satisfaction on the rise

Published on: September 19, 2011
Author: Epticablog

A new mystery shopper study from eDigital Research points to increasing levels of customer satisfaction with online shopping. The research, conducted in August, compared the customer journey on 51 UK retail websites, ranking them on a number of criteria. Overall the results showed that customers were happier than they have ever been, due to investment in website improvements (particularly search) ...

Dedicated follower of fashion……….

Published on: August 23, 2011
Author: Epticablog

 The continuing bad news from the UK retail sector, with sales growth slowing and more than one in ten high street shops vacant means retailers need to focus clearly on customer service if they are to successfully compete in a challenging market.Nowhere is this competition more intense than in the fashion sector, with sales of clothing and footwear actually declining in July. However one brig...

Understand your customer through their questions

Published on: August 03, 2011
Author: Epticablog

In current economic conditions, finding new sources of revenue is a key area of focus for organisations. Most companies realise that, now more than ever, customer service is central to protecting sales and delivering increased turnover, so have focused on this area.Delivering good service obviously prevents customer churn and attracts new sales through word of mouth and social media recommendation...

Leaving on a jet plane…….

Published on: July 29, 2011
Author: Epticablog

With schools having broken up, the summer holiday season is now very much upon us. And with customers now having a bewildering range of destinations and providers to choose from (yak trekking in Mongolia anyone?) and an enormous range of user generated reviews, the pressure is on travel companies to deliver the highest levels of customer service.So, it is interesting to see how travel companies fa...

How satisfied are your customers?

Published on: July 08, 2011
Author: Epticablog

 The Institute of Customer Service (ICS) has just published its latest UK Customer Satisfaction Index (UKCSI). Every six months the ICS surveys 26,000 UK adults and asks them questions about their experiences with UK organisations across all channels.Given Eptica recently completed its own research into online customer service it is fascinating to compare the two surveys. Here are the finding...

The European customer service dimension

Published on: July 06, 2011
Author: Pauline Ashenden

 It is widely acknowledged that the UK is the largest online market in Europe – hitting £44 billion in 2010, and expected to reach £51 billion this year. However other countries are growing as fast, if not faster, with the entire European population turning to email and web channels. Forty per cent of EU consumers bought goods and services over the Internet in 2010, with sal...

The customer service black hole

Published on: June 14, 2011
Author: Epticablog

A large number of UK companies are still failing badly when it comes to online customer service. That’s the headline finding of a major new report – The 2011 Eptica UK Multichannel Customer Service Study, which found a chasm between the best and worst performers in delivering service to consumers.The study surveyed 100 leading UK organisations in multiple sectors, analysing their abili...

Make customer service simple

Published on: May 20, 2011
Author: Epticablog

It is an obvious thing to say, but companies need to make it as simple as possible for potential customers to buy their products or services. For example retailers with limited or confusing opening hours wouldn’t survive long nor would travel agents that didn’t give a clear price.The same is true when it comes to customer service – providing a clear, straightforward and consisten...

Crowdsourcing customer service

Published on: May 18, 2011
Author: Epticablog

Crowdsourcing is one of today’s big buzz words with more and more companies turning to their customers or the general public for input on everything from new products to marketing campaigns. The latest blue chip company to embrace the crowd is food retailer Waitrose, which is about to launch Seriously Chocolatey Rose-Infused Chocolate Ganache, a new dessert based on a recipe submitted by one...

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