Multichannel Customer Experience

How to prepare your contact centre for Black Friday and beyond

Published on: November 06, 2020
Author: Pauline Ashenden - Demand Generation Manager

Thanks to the pandemic this year the Christmas shopping season will take place increasingly online, with consumers embracing ecommerce, many for the first time. What does this mean for customer service and how can companies prepare?

Can you afford to lose half your customers?

Published on: September 09, 2016
Author: Neil Cox - Account Manager

Recent research highlighted by customer service guru Shep Hyken demonstrates the importance of delivering an experience that meets the needs of your customers. It found that businesses in the US are losing $62 billion every year, due to people switching following poor customer service. Just under half of customers (49%) said they switched after a bad experience....

Is customer service investment actually delivering?

Published on: July 27, 2016
Author: Pauline Ashenden - Demand Generation Manager

Despite the rising importance of customer service on both sides of the Atlantic, the UK is widely seen as lagging the United States when it comes to the experience that companies deliver. This is backed up by damning new consumer research commissioned by fixed-fee UK estate agent YOPA. It found that: 80% of Britons are frequently enraged by poor customer service...

Social customer service: the benefits and challenges

Published on: October 31, 2014
Author: Pauline Ashenden - Demand Generation Manager

As multiple studies show, social media is now a key channel for customer service. A J.D. Power study found that two thirds of customers who contacted a company on social media did so for customer service. Businesses understand this, but delivering the right level of service can be a challenge, particularly when it comes to integrating with other channels and scaling to meet demand. So, what are cu...

Moving from monologue to dialogue with customers

Published on: September 10, 2014
Author: Pauline Ashenden - Demand Generation Manager

Organisations need to radically change how they interact with their customers proclaimed Jo Causon, CEO of the Institute of Customer Service (ICS) in a recent speech.  In her state of the nation address, she highlighted how the balance of power has shifted dramatically from companies to their customers. While many organisations see this swing as a threat, it can actually deliver benefits to t...