omnichannel

Why contact centres need to embrace omnichannel

Published on: September 17, 2021
Author: Pauline Ashenden - Demand Generation Manager

Customers are now more demanding – and want to be able to contact organisations across more and more channels. They expect to be able to swap between these channels as their needs change, meaning the contact centre has to become omnichannel.

3 areas to focus on to meet changing customer needs

Published on: March 12, 2021
Author: Pauline Ashenden - Demand Generation Manager

Today’s consumers are increasingly demanding when it comes to customer service, particularly around digital, omnichannel and mobile. How can organisations meet their needs in these three key areas?

The changing role of the customer service agent

Published on: January 29, 2020
Author: Anne-Merete Jensen - Senior Business Consultant

Contact centre advisors have always been at the frontline of delivering customer service, initially over the phone and then through a range of other channels from email to chat. The role has never been static but is now seeing a rapid transformation. Here are the 4 areas that brands and agents need to focus on for the future.

Punk CX says ‘Great at a few or average at a lot’

Published on: July 24, 2019
Author: Guest author: Adrian Swinscoe

A Dimension Data report found that, on average, organizations are offering a choice of 9 different channels, forecasted to rise to 11 in 2019. That’s a hell of a lot of channels. In this guest post, Adrian Swinscoe explains why customer experience needs to get back to basics and shares insights from his new book – Punk CX.

How are retailers working to improve customer experience?

Published on: February 26, 2016
Author: Pauline Ashenden - Demand Generation Manager

Customer experience is important to every industry, but particularly vital for retail. Fierce competition, exacerbated by the rise of ecommerce, means it is increasingly important for retail companies to differentiate themselves. And with many stores often selling the same products, customer experience is a more appealing way of differentiating than competing on price...

Making the change from call center to contact center

Published on: February 03, 2016
Author: Laurence Chami - Managing Director

20 years ago customer service existed in a world dominated by voice, hence the widespread reliance on call centers to manage customer service interactions. Things have obviously moved on since then as email, and more recently digital channels such as social media and chat, have become a regular part of managing customer service delivery. Call centers have now evolved into...

How close are we to the omnichannel future?

Published on: November 05, 2014
Author: Lloyd Buxton - Business Development

Customer service is continually evolving. Driven by customer needs and channel expansion the original telephone-only call centres have added new contact methods, such as email, chat and social media, to become multichannel customer engagement centres. However the biggest shift is still ongoing – from a silo-based channel by channel approach to a more integrated, seamless and consistent omnic...

6 Top Trends Driving Customer Expectations

Published on: August 27, 2014
Author: Pauline Ashenden - Demand Generation Manager

Every business understands that today’s customers are demanding more – and are happy to move to the competition if they don’t receive what they are looking for. However, breaking these demands down into specific areas can be difficult, so those involved with customer experience should take a look at a recent Forbes blog post by customer service expert Micah Solomon as it gives mo...

The rise of Generation Y and what it means to the customer experience

Published on: November 22, 2013
Author: Eptica

Across the world customer satisfaction is getting worse – and younger generations are saying goodbye to the phone channel. These are just two of the headline findings from Dimension Data’s 2013/14 Global Contact Centre Benchmarking Report. The 16th edition of the report is based on a worldwide survey of 817 companies in 11 industries and 79 countries. It paints a bleak picture of ...

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