Delivering consistently high levels of customer service is a constant balancing act comparing resources against demand. While it can be relatively easy to deal with a small number of customers, when your sales increase you have to be able to scale customer service to cope.This is particularly true when your product or service moves from just being used by savvy early adopters who are happy to work...
When you think how many personal and business emails you receive every day, the number can be daunting.But multiply that by a factor of one hundred or more and you get an insight into how many emails the average contact centre receives. The sheer ease of writing and sending emails, whether via PCs or increasingly through smartphones or tablet computers means that, for many, they have replaced lett...
The internet has fundamentally changed how humans operate. The fact that we can access information and services at the click of our mouse has reduced our willingness to be patient or to wait for responses. If consumers can’t immediately find the information they are looking for on your web page they are likely to surf over to the competition – so ensuring you can combat this growing im...
The continuing bad news from the UK retail sector, with sales growth slowing and more than one in ten high street shops vacant means retailers need to focus clearly on customer service if they are to successfully compete in a challenging market.Nowhere is this competition more intense than in the fashion sector, with sales of clothing and footwear actually declining in July. However one brig...
In a recession companies look to cut costs wherever they can – and unfortunately customer service is often a target. After all, if there are fewer customers to service then surely you don’t need to invest as much in looking after them?The folly of this attitude is shown by some recent international research from American Express, neatly summarised in this infographic on the Get Satisfa...
Two things used to be true about the telecoms sector – prices were always falling and companies across the market had a reputation for poor customer service. The news that BT is increasing call charges by up to 5% - its second rise this year - shows that even in a competitive market such as the UK, prices are now escalating, driven by inflation.So, if phone bills are rising has there b...
Senior management have often been accused of being ambivalent about customer service, committing in public to delivering an excellent experience to consumers, but then either cutting the customer service budget or failing to provide the board level support needed to excel.New research from the Economist Intelligence Unit seems to point to a change, with managers waking up to the bottom line impact...
In an increasingly multichannel world it is easy for organisations to think they know how customers want to be contacted and to force them to use certain channels for reasons of convenience or cost.The problems behind this approach are highlighted in some new research from data specialist Acxiom, which compared actual consumer contact preferences with how marketers thought they’d like to be ...
This week the Independent Commission on Banking (ICB) released its long-awaited report on reforming the banking system. It has two main aims - firstly to protect us all from potential future financial crises by splitting bank’s retail and investment arms but importantly to increase competition within the UK banking sector.In fact the report states that it wants a market where “ba...
A new mystery shopper study from eDigital Research points to increasing levels of customer satisfaction with online shopping. The research, conducted in August, compared the customer journey on 51 UK retail websites, ranking them on a number of criteria. Overall the results showed that customers were happier than they have ever been, due to investment in website improvements (particularly search) ...