Pauline Ashenden - Demand Generation Manager

How are retailers working to improve customer experience?

Published on: February 26, 2016
Author: Pauline Ashenden - Demand Generation Manager

Customer experience is important to every industry, but particularly vital for retail. Fierce competition, exacerbated by the rise of ecommerce, means it is increasingly important for retail companies to differentiate themselves. And with many stores often selling the same products, customer experience is a more appealing way of differentiating than competing on price...

So how did customer service perform in 2015?

Published on: January 22, 2016
Author: Pauline Ashenden - Demand Generation Manager

We’ve already covered the trends that have developed in customer service last year, and now is a good time to take stock and review the statistics on how customer service fared in 2015 – what went well, what went badly – and why...

How customer service techniques can ensure a stress-free Christmas

Published on: December 23, 2015
Author: Pauline Ashenden - Demand Generation Manager

With the holidays now nearly upon us, spare a thought for customer service teams who have to keep working right up to, and through, Christmas itself. For retailers, the gap between fulfilling last minute orders and the start of the sales is now measured in hours, while consumer electronics manufacturers have to be ready to deal with any queries from customers trying to get their new...

Happy Holidays? How good is retail customer service?

Published on: December 04, 2015
Author: Pauline Ashenden - Demand Generation Manager

With so much money spent at this time of year, the Holiday period is crucial for retailers. In today’s competitive industry, a good Christmas can literally mean the difference between survival and going bankrupt. But getting it right isn’t easy – the internet has greatly increased competition, putting pressure on prices, while consumer demands are ever increasing. They ...

Consistency – the missing ingredient in retail customer service?

Published on: November 25, 2015
Author: Pauline Ashenden - Demand Generation Manager

When it comes to customer service, consumers want the ability to contact you through their channel of choice and get the same positive experience - receiving fast, accurate and consistent answers - however they get in touch.Delivering consistency is therefore important to both customers and the organization itself. Inconsistency frustrates consumers as they cannot be sure that they’ve...

Comparing the retail customer experience in the United States and United Kingdom

Published on: November 11, 2015
Author: Pauline Ashenden - Demand Generation Manager

Thanks to the internet, retail is a global industry, with companies now facing competition from peers around the world. As we’ve discussed before, this means that a focus on the customer is vital – with businesses needing to understand what consumers want and provide them with a tailored experience that meets their exact requirements. At the same time as the internet has...

Which sectors offer the worst customer experience?

Published on: October 30, 2015
Author: Pauline Ashenden - Demand Generation Manager

While all industries need to ensure they are delivering an excellent customer experience, some seem to be intrinsically better at it than others. This concept is backed up by recent research carried out by service design consultancy Engine. Its survey found that consumers rated the public transport, utility, insurance and broadband sectors, as worst for customer experience and service...

The evolution of contact center performance

Published on: September 28, 2015
Author: Pauline Ashenden - Demand Generation Manager

In the past contact centers were often viewed as a cost center, meaning that the primary goal of companies was to run them as efficiently as possible while still responding to customers competently. As companies are becoming more customer-centric, this is approach is changing. Now businesses realize that they need to use the customer experience as a differentiating factor if they want...

The six ways web self-service improves your customer experience

Published on: September 18, 2015
Author: Pauline Ashenden - Demand Generation Manager

Customer service teams are currently faced with multiple challenges. Consumers are asking an increasing number of questions and are demanding faster service, across more and more channels. At the same time budgets for coping with this growing volume of interactions are often flat or even shrinking. So how can companies deliver faster service to more queries, while improving efficiency?

Dealing with the rising number of customer complaints

Published on: August 26, 2015
Author: Pauline Ashenden - Demand Generation Manager

Over the last ten years, customers have become increasingly more demanding in terms of the service that they expect from companies. At the same time, and as part of the same trend, governments have acted to make it easier and more straightforward to complain, particularly in industries such as telecoms, utilities and finance. They have set up new regulators and ombudsmen...

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