Pauline Ashenden - Demand Generation Manager

Customer service and Christmas deliveries

Published on: December 19, 2014
Author: Pauline Ashenden - Demand Generation Manager

For many people, online is becoming the default channel for buying Christmas presents, with trips to the High Street relegated to either window shopping for ideas, top up purchases or to pick up Click and Collect orders. Consumer research from Metapack found that 22% of UK respondents planned to do almost all their Christmas shopping online, rising to 29% among the 35 to 44-year-old age group. 85%...

Cold-calling and the customer experience

Published on: December 11, 2014
Author: Pauline Ashenden - Demand Generation Manager

A UK government taskforce has recommended larger fines for businesses that make nuisance calls to consumers. Fines should be up to £500,000 (or 20% of turnover in the case of PPI cold-callers), with company directors held responsible for unwanted phone calls from their organisation according to the report.The Nuisance Call Task Force has also suggested that the threshold for when regulators ...

Maintaining customer service levels at the busiest times of the year

Published on: November 28, 2014
Author: Pauline Ashenden - Demand Generation Manager

One of the most frustrating experiences for consumers is calling a company with a query and being met with a recorded message saying 'we are experiencing high call volumes at present, please hang up and try later'. Frustration can boil over into anger if they receive the same message on numerous occasions, particularly if it includes the advice to check the company website for information ...

Online reviews and the impact on customer service

Published on: November 21, 2014
Author: Pauline Ashenden - Demand Generation Manager

Since online reviews became prevalent, championed by the likes of Amazon, their impact has spread widely across multiple industries. This has been driven by three main factors:The growth of ecommerce means that consumers are increasingly buying goods that they’ve not been able to see in person, meaning that they want assurance as to product quality.It gives buyers the opportunity to benchmar...

2015 and the rise of customer experience

Published on: November 12, 2014
Author: Pauline Ashenden - Demand Generation Manager

All companies understand the importance of delivering a superior customer experience (CX). The combination of intense competition, more demanding customers and an increasing range of channels, mean that organisations have to continually improve the service that they offer to consumers if they are to retain business, whatever sector they are in.However, achieving a consistent customer experience is...

Social customer service: the benefits and challenges

Published on: October 31, 2014
Author: Pauline Ashenden - Demand Generation Manager

As multiple studies show, social media is now a key channel for customer service. A J.D. Power study found that two thirds of customers who contacted a company on social media did so for customer service. Businesses understand this, but delivering the right level of service can be a challenge, particularly when it comes to integrating with other channels and scaling to meet demand. So, what are cu...

Getting senior level buy-in for customer experience

Published on: October 08, 2014
Author: Pauline Ashenden - Demand Generation Manager

Senior management in today’s businesses are now much more aware of customer experience (CX) and what it means. However, while they may increasingly understand the term and grasp its importance, ensuring that they actively support programmes designed to change and improve the customer experience in their organisation can still be a challenge.What do you need to do to get senior management buy...

Celebrating 30 years of National Customer Service Week

Published on: October 01, 2014
Author: Pauline Ashenden - Demand Generation Manager

Whatever the industry, customers now have more choices than ever before. The balance of power between companies and consumer has shifted dramatically due to increased competition, the ability to share bad experiences instantly on social media as well as higher expectations of service. As a consequence, companies that have built their brands and reputations on rock solid customer service are flouri...

5 Areas to focus on for customer engagement

Published on: September 26, 2014
Author: Pauline Ashenden - Demand Generation Manager

This week’s Eptica Customer Day brought together customer service professionals from multiple sectors, enabling them to compare best practice and learn from each other.  It was also a great opportunity to tap into the experience that Eptica has gained working on multichannel customer experience strategies and implementations around the world. My thanks again to all those who attended, i...

Transforming Customer Service with Technology

Published on: September 17, 2014
Author: Pauline Ashenden - Demand Generation Manager

Today, businesses understand that they need to engage with customers, whatever the channel, if they want to be successful. Customers are demanding more, across every sector, and, with social media, they have a megaphone to publicise their experiences (good or bad), instantly, around the globe. The number of interactions is increasing dramatically and consumers want faster answers than ever before....

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