Customer experience

Eptica Positioned in Magic Quadrant for CRM Web Customer Service Applications

Published on: February 18, 2013
Author: Epticablog

Eptica has been named in Gartner’s February 2013 Magic Quadrant for CRM Web Customer Service (WCS) Applications, marking the third consecutive year that the company has been included in the Magic Quadrant which contains just 13 companies worldwide.This continued inclusion follows a year of accelerating growth for Eptica. In 2012 the company raised £5.7m in a new funding round from new ...

The horse meat scandal and customer service

Published on: February 15, 2013
Author: Epticablog

With the discovery of horse meat within a number of processed foods, it is no exaggeration to say that the European food industry is facing one of its biggest challenges since the BSE epidemic. While horse meat itself is safe to eat (unless the horse had been treated with particular drugs), consumers believed they were buying beef-based ready meals and burgers from reputable suppliers and supermar...

How good are UK insurers at successfully delivering the online customer experience?

Published on: February 13, 2013
Author: Epticablog

Insurance is an industry that has been radically changed by the rise of the internet. The move online has increased competition, particularly with the growth of price comparison sites which have slashed margins and made customer loyalty a thing of the past. But moving to this new, multichannel, customer-centric and low margin world is proving to be a major struggle for many insurers still hampered...

Banks vs retailers in credit card customer service

Published on: February 06, 2013
Author: Epticablog

There are many similarities between banks and retailers. Both sectors have large, geographically spread branch/shop networks, and in many cases are facing the same challenge of balancing online and offline channels to meet changing consumer needs.As part of their strategy retailers have aggressively been moving into new markets – offering everything from insurance, bank accounts and telecoms...

Measuring brands on social customer service

Published on: February 01, 2013
Author: Epticablog

The need for customer service teams to embrace social media is growing, as more and more consumers use the likes of Twitter and Facebook to ask questions, complain and share their experiences of brands. In our own research we’ve seen that more and more UK companies are now making social media part of their strategy. The 2012 Eptica Multichannel Customer Experience Study found that 70% and 64...

What are the top trends for customer service in 2013?

Published on: January 25, 2013
Author: Epticablog

As we’re now well into January, commentators are releasing a growing number of predictions for the customer service market in 2013.The latest is from industry analysts Forrester. While its full trend report will be published later in the month, it has released a sneak preview of where it sees the customer service industry going this year.Essentially it revolves around three areas:The need to...

Let the train take the strain

Published on: January 11, 2013
Author: Epticablog

Train operators are often the target of complaints of poor customer service. Indeed, the Eptica Social Customer Service Study found that 14% of those in the South East had taken to social media to criticise train companies. Add in recent, above inflation, fare rises and record numbers of passengers leading to overcrowding on some routes and you can see why many commuters are unhappy with the servi...

New Year’s Resolutions for improving the customer experience

Published on: January 08, 2013
Author: Epticablog

As we enter 2013, it is a good time for companies (as well as individuals) to take stock of where they are and come up with New Year’s Resolutions. Commentators and analysts all agree that the customer experience is a vital part of business success, so what resolutions do you need to make to achieve it for your organisation?To help Eptica has come up with three key areas where you can focus ...

Christmas customer service – why it doesn’t stop when the shops shut

Published on: December 21, 2012
Author: Eptica

In the run up to Christmas shoppers naturally expect a high level of customer service from retailers. In store they want helpful staff, sufficient stock and no queues at the checkouts. Online they want a straightforward ordering process, a clear acknowledgement of their purchase and to be kept informed about delivery progress.As we’ve already found not all retailers are managing to provide t...

Father Christmas and customer service

Published on: December 18, 2012
Author: Epticablog

Given that we’re less than a week from the big day, we’ve spent some time looking at the customer service practices of Father Christmas himself. While this might risk us not getting any presents here at Eptica, what lessons can those running customer service departments learn from the man in red?We’re rated Father Christmas against some common customer service benchmarks to see h...

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