Customer

Understand your customer through their questions

Published on: August 03, 2011
Author: Epticablog

In current economic conditions, finding new sources of revenue is a key area of focus for organisations. Most companies realise that, now more than ever, customer service is central to protecting sales and delivering increased turnover, so have focused on this area.Delivering good service obviously prevents customer churn and attracts new sales through word of mouth and social media recommendation...

Offshoring and the impact on customer service

Published on: July 13, 2011
Author: Epticablog

 Last weekend the British arm of banking giant Santander became the latest company to announce plans to return its international contact centres to the UK. The aim is to improve customer service, after previous poor performance was highlighted by the industry ombudsman.This is obviously good news for the 500 new UK staff taken on to handle the estimated 1.5 million calls that will now be &lsq...

The European customer service dimension

Published on: July 06, 2011
Author: Pauline Ashenden

 It is widely acknowledged that the UK is the largest online market in Europe – hitting £44 billion in 2010, and expected to reach £51 billion this year. However other countries are growing as fast, if not faster, with the entire European population turning to email and web channels. Forty per cent of EU consumers bought goods and services over the Internet in 2010, with sal...

Why better email management is vital for customer service

Published on: May 26, 2011
Author: Epticablog

 While channels such as social media are rapidly increasing in importance, for the majority of organisations email is still the communication channel of choice for customer service. It has the advantages of being quick for the customer, has an audit trail and is available outside normal office hours.Yet judging by customer complaints and even the views of industry figures many companies still...

Coping with snail mail

Published on: May 06, 2011
Author: Epticablog

In the move to a digital world it is easy to overlook that a huge percentage of customer communication is still through traditional mail and fax – so called white mail. This is particularly true in industries such as banking and insurance where legal requirements mean documents need to be signed and returned. And in many cases customers feel more secure having signed and posted a document ra...

Hanging on the telephone

Published on: May 04, 2011
Author: Epticablog

Recent research from OFCOM has highlighted the number of complaints customers have with telecoms companies. The regulator itself receives an average of 450 complaints every day, covering everything from mis-selling to billing errors. And this figure obviously doesn’t cover complaints made to telecoms companies themselves that don’t get escalated to OFCOM.Given the fast moving and compl...

What Google Analytics teaches us about customer service

Published on: April 21, 2011
Author: Epticablog

Pretty much every business today operates in a multi-channel environment. Even purchases that are completed in the High Street have often been extensively researched on the websites of retailers, product manufacturers, competitors and review sites.To meet this need Google is piloting a new Analytics feature called Multi-Channel Funnels which maps all the marketing channels that impact the final sa...

Don’t make Facebook customer service a silo

Published on: April 15, 2011
Author: Eptica

Pretty much all customer facing companies have woken up to the power of social media and the new channels it provides for customer service. Lots of organisations are monitoring conversations on the likes of Twitter and Facebook, but a high proportion are not integrating it with their overall customer service strategy.In many cases the customer service side of managing Facebook pages or responding ...

Ageas scoops two FST industry awards for multichannel customer service

Published on: April 14, 2011
Author: Epticablog

Ageas Insurance Solutions (AIS) has won not one, but two, prestigious Financial Sector Technology (FST) Awards for its successful Ageas eStream service transformation project, powered by Eptica technology. Best Use of IT in Insurance and Best Use of CRM technology were both awarded to AIS in recognition of the way it has transformed its multichannel cus...

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