On the Eptica blog we’ve extensively covered the impact of social media on customer service and the real time opportunity that it provides for consumers to complain (or even praise) your company. There’s now even a social media network dedicated solely to handling customer complaints. Called Gripevine, it promises to connect dissatisfied customers directly with companies, allowing...
Eptica today announced a major new global partnership with AirGate Solutions to help companies in the travel sector improve the passenger experience.AirGate Solutions works with airlines and airports to develop customer engagement strategies that go beyond traditional programs, enabling them to engage with customers and change the passenger experience for the better. AirGate Solutions will add Ept...
Social media gives every one of your customers a voice that can be heard across the internet, outside your control. While this can worry many companies, it is worth realising that not every comment that people make on Facebook or Twitter is going to be negative – and also that those that have suffered a bad experience can change their mind if they are treated properly. US research found...
There have already been a lot of predictions that 2012 will be a key year for customer service, with Forrester amongst those that see it as a major strategic priority for businesses. News this week from Microsoft seems to back up this trend. It is partnering with a Silicon Valley company called 24/7, which specialises in using data analytics to predict what customers want. Microsoft is both i...
Everyone knows that the current economic climate is difficult, with consumer spending down and competition increasing, whatever sector you are in. So, in this context Eptica’s results, with double digit revenue growth, demonstrate the success of our approach and the strength of our technology.Eptica’s consolidated turnover grew by 20% to $US 9 million (£5.67m), helped by signing ...
When it comes to customer service and social media it is very easy to focus on the potential issues it causes for brands. Aggrieved customers can now complain quickly and vociferously to the entire world if they have a bad experience, with tweets or Facebook posts going viral in a matter of minutes. However there is another side to social customer service, where companies are using these channels ...
Despite the increased focus on customer service, it is actually getting worse in the UK. That’s the depressing headline of a new survey, which found that two thirds (66%) of UK homeowners think customer service has either stayed the same or deteriorated over the last three years. 1,400 people were surveyed, with only 25% seeing an improvement in standards.According to the YouGov survey carri...
Travel is a sector that has undergone major change in the last decade, with a combination of the internet and low cost airlines dramatically increasing competition and ensuring that companies have to focus on customer service to survive.In this tough climate, AirAsia is the perfect example of a company that is growing fast by understanding and responding to customer needs. By deploying Eptica Self...
We’ve talked a lot in the past about the emerging importance of social media to customer service and how companies across all industries need to incorporate networks such as Facebook and Twitterinto their strategy. Businesses must understand the opportunities and threats that social media brings to customer service and then put in place the systems to listen and act on what their custom...
With 2012 now firmly upon us, what will it bring for customer service? The combination of the ongoing recession, increased reliance on the internet and the continuing growth of social media are the three major challenges that customer service needs to address.Here are Eptica’s views on how these trends will impact customer service in the year ahead:The recession Clearly there is no immediate...