The Christmas shopping season is in full swing. We’ve had Mega Monday (where online orders reached an estimated £10,000 per second), and overall Christmas ecommerce is expected to exceed £4.6 billion, despite the recession.Festive sales are vital to hard-pressed retailers. Given the overall economic picture and the importance of Christmas, those companies that fail to generate re...
When it comes to customer service the focus is normally on the web, email, social media and telephone channels. However it is vital not to overlook the importance of face to face customer service. After all, a huge number of consumers interact with businesses in this way – whether buying something in a high street shop, depositing money at a bank or when having a meal or popping down the pub...
A recent check of retail UK websites found that more than a third could be breaking the law. The research, by the Office of Fair Trading (OFT) uncovered issues at 62 of 156 sites, ranging from unlawful restrictions on refunds, failure to notify buyers about additional charges such as for delivery and not providing email contact details.Following the survey, the OFT has asked sites to change t...
Paris Exposition: Eiffel Tower, Paris, France, 1900 (Photo credit: Brooklyn Museum) As the clock ticks down towards Christmas, there is still time for retailers to make final changes to their websites in time for their busiest period. Continuing economic woes around the world mean that customers are demanding the highest levels of online service – if not, they will simply click across ...
The move to ecommerce coupled with the recession means that many physical shops are struggling to stay afloat. However Apple is one business that is bucking the trend – opening more Apple Stores around the world and increasing sales through a combination of cool technology, informed staff and training sessions that teach you how to get the best out of your Apple product.So how does Apple do ...
Successful retailers understand that knowing your customer is a key part of delivering a tailored experience. In the offline world that can be quite straightforward – you can see the people coming into your shop, ask them questions about their needs and provide the right answers and products.Online it is more difficult – while you can look at the customer journey, it can be hard to bui...
christmas 2007 (Photo credit: paparutzi) It seems strange to be talking about Christmas in mid-summer, but plans for the festive season are well under way at most retailers. Decisions about key products are being currently made and programmes of store refurbishments are happening now as companies seek to be ready for their busiest time of the year. Current poor economic conditions really do ...
When it comes to online retail, customers are obviously looking to buy products as cheaply as they can. However price is not the only factor, with a myriad of research studies demonstrating that customer service and the overall experience have a significant impact on where people buy online.A lot of this comes down to trust – customers want to be reassured that their order is going to be dis...
The Queen’s forthcoming Diamond Jubilee celebrations have the potential to deliver a much-needed shot in the arm for UK companies. As a one off event they can provide additional revenues, particularly for retailers, travel companies, the tourism sector and anyone involved in creating and selling royal memorabilia. There is even the possibility that the feel good factor of a double Bank Holid...
Competition is increasingly tough in the retail sector, with the last few weeks having seen the likes of Clinton Cards going into administration. With spending down, consumers want to maximise how far their money goes – but good service is also central to the experience and retaining their custom.So new research from Which? will make worrying reading for some hard-pressed retailers. It surve...