Blog

Why retailers shouldn’t ignore social media commerce

Published on: May 03, 2012
Author: Epticablog

When Facebook launched its e-commerce platform, a huge number of high profile retailers opened virtual stores on the social media network. Since then many of these have closed amidst poor customer take-up – for example recent research found that just 2% of French consumers would buy through Facebook. However new retailers are still opening F-commerce stores and niche boutiques are recording ...

How business leaders are fighting the battle against customer churn

Published on: May 09, 2012
Author: Epticablog

This is a guest blog post from Jo Causon, chief executive of the Institute of Customer Service, the professional body for customer service.We live in an age of ‘austerity spending’, where businesses have to work harder than ever to hang on to their customers.Last year we commissioned research that concluded that the average cost to replace a lost customer is around £6,500 and 56 ...

Listening to customers on social media

Published on: May 16, 2012
Author: Epticablog

New research from American Express demonstrates the growing importance of social media to customer service. The US survey found that companies that resolve queries and complaints through Facebook and Twitter saw 21% more sales than those that just relied on the phone or via email. 17% of consumers are now using social media for customer service, with 20% of them turning to social media first befor...

Water, water everywhere…….

Published on: May 18, 2012
Author: Epticablog

Water is a constant topic of conversation across the UK. We complain about having either too much or too little rain and currently seem to have the worst of both worlds, with the wettest drought on record.Leaving the weather aside, utilities in the water sector are now facing tougher sanctions if they don’t deliver excellent customer service. Industry regulator Ofwat has introduced the Servi...

Highlighting the UK’s worst retailers

Published on: May 23, 2012
Author: Epticablog

Competition is increasingly tough in the retail sector, with the last few weeks having seen the likes of Clinton Cards going into administration. With spending down, consumers want to maximise how far their money goes – but good service is also central to the experience and retaining their custom.So new research from Which? will make worrying reading for some hard-pressed retailers. It surve...

Starting the social customer service journey

Published on: May 25, 2012
Author: Epticablog

Organisations across the world are grappling with how to best use social media for customer service. In an era where consumers are increasingly using networks such as Facebook and Twitter to share their experiences, good and bad, how should companies respond? Who should handle enquiries? How can processes be changed to ensure that enquiries are dealt with quickly to keep customers happy, while sti...

Flying the flag for Jubilee customer service

Published on: May 30, 2012
Author: Epticablog

The Queen’s forthcoming Diamond Jubilee celebrations have the potential to deliver a much-needed shot in the arm for UK companies. As a one off event they can provide additional revenues, particularly for retailers, travel companies, the tourism sector and anyone involved in creating and selling royal memorabilia. There is even the possibility that the feel good factor of a double Bank Holid...

Counting the cost of poor banking customer service

Published on: June 01, 2012
Author: Epticablog

A lot of people in the UK pick a bank in their teens and then stay with them for the rest of their days. They may grumble – and even seek compensation when miss-sold products such as Payment Protection Insurance (PPI), but generally changing is seen as an unnecessary hassle, particularly as what banks offer is viewed as pretty similar.However new research shows that customer patience is wear...

Calling up better mobile customer service

Published on: June 07, 2012
Author: Epticablog

In its short life, the mobile telecoms industry has changed dramatically. From the introduction of brick-like handsets aimed at business people in the 1980s to mass market adoption and the emergence of smartphones, developments have been non-stop. And with 4G networks around the corner, change isn’t going to end anytime soon.The high speed nature of the mobile phone industry could explain it...

Googling customer service

Published on: June 13, 2012
Author: Epticablog

When it comes to online retail, customers are obviously looking to buy products as cheaply as they can. However price is not the only factor, with a myriad of research studies demonstrating that customer service and the overall experience have a significant impact on where people buy online.A lot of this comes down to trust – customers want to be reassured that their order is going to be dis...

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