Blog

Are brands finally getting social customer service?

Published on: August 02, 2013
Author: Epticablog

New research from Social Bakers seems to point to a major step forward in social customer service, with more and more companies answering questions posed to them on Facebook and Twitter. Brands have more than doubled their response rates between Q2 2012 and Q2 2013, up from answering 30% of questions to 62%. Back in 2011 the figure was just 5%.Airlines led the way, answering 79% of queries, follow...

Are brands finally getting the message about social customer service?

Published on: August 28, 2013
Author: Epticablog

Despite the fact that millions of people now regularly use social media, many brands have been slow to embrace it as a customer service channel.  But now there are signs that some companies may be starting to get the message about the importance of social customer service.According to a new survey, around 80 per cent of consumers who have contacted a brand through social media received a resp...

Customer Service and the Commonwealth Games

Published on: August 23, 2014
Author: Pauline Ashenden - Demand Generation Manager

Tickets for the 2014 Commonwealth Games have just gone on sale, and organisers are reporting high demand. The 11 day games, which begin on 23 July 2014, will see 4,500 athletes from across the world compete in 17 sports across 14 venues in Glasgow. Given the overwhelming triumph of the London 2012 Olympics, Glasgow will be hoping for a similar success story, boosting the Scottish economy and inspi...

Planning for recovery

Published on: August 21, 2013
Author: Epticablog

At long last the UK economy seems to be improving. Figures from the Office of National Statistics show growth of 0.6% in Q1 2013 and the CBI is forecasting an increase of 1.2% over the whole year. Other recent surveys have shown positive results in manufacturing, housing, services and construction.Obviously this is all good news, but how does it affect customer service teams? After a prolonged per...

Eptica powers global multichannel customer service for L’Occitane

Published on: November 27, 2013
Author: Eptica

In order to streamline and optimise its entire customer service operations, perfume and cosmetics group L'Occitane has chosen Eptica’s multi-lingual customer management interaction software.Eptica is being used to manage incoming emails, web self-service and telephone contacts, as well as to power L’Occitane’s new web chat service in Europe. Through a centralised knowledgebas...

Making switching easier in telecoms

Published on: August 16, 2013
Author: Epticablog

Over the last ten years customers have become less and less likely to put up with poor service. Social media provides a platform to air concerns and the internet and deregulation of many industries has opened up a much wider choice of providers. So, if you don’t like your existing supplier it is theoretically easier to take your business elsewhere.However while switching in some industries (...

Mind Candy – tailoring service to customers from six to 60

Published on: September 27, 2013
Author: Eptica

Most organisations have a clear idea of the demographics of their customer base, which makes it easy to create the right tone for all customer service interactions. From understanding the language they use to how they like to be addressed, it enables companies to build engagement and loyalty with the right audiences.Mind Candy, the family entertainment company behind the Moshi Monsters phenomenon,...

Delivering gold medal-winning customer service

Published on: November 18, 2011
Author: Epticablog

Next year’s London Olympics will put the UK in the spotlight. Millions of visitors are expected to come to the country, providing a much needed boost to the economy. And provided they enjoy the experience many of these tourists could turn into regular visitors, coming back year after year for holidays across the country. Outside the spectacle of the games themselves, what will make the ...

Time for insurance to start taking the tablets

Published on: August 09, 2013
Author: Epticablog

Delivering a straightforward yet engaging customer experience can be a major challenge in complex, highly regulated markets such as insurance. Companies need to make sure that customers understand what they are buying, but at the same time ensure they comply with stringent regulations. And while the majority of the industry has moved to internet-based selling of insurance there can be an enormous ...

EasyCustomer Service?

Published on: August 07, 2013
Author: Epticablog

Sir Stelios Haji-Ioannou, founder of Easyjet has just announced he’ll be launching a new, low cost, supermarket. The first easyFoodstore will open in Croydon and will offer a limited range of tinned and packaged goods, avoiding selling products from big brands and focusing on day to day foodstuffs.While the grocery business appears crowded, the trend is for the market to become increasingly ...

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