ecommerce

The death of HMV and the online customer experience

Published on: January 16, 2013
Author: Epticablog

This has not been a good week for the High Street, with iconic music retailer HMV joining camera group Jessops in administration. It also marks a watershed moment when it comes to physical music and DVD retailing - after the disappearance of Zavvi and Woolworths, and Virgin France closing across the channel there are no longer any standalone chains of shops where you can pop in and pick up the lat...

Staying within the law online

Published on: October 17, 2012
Author: Epticablog

A recent check of retail UK websites found that more than a third could be breaking the law. The research, by the Office of Fair Trading (OFT) uncovered issues at 62 of 156 sites, ranging from unlawful restrictions on refunds, failure to notify buyers about additional charges such as for delivery and not providing email contact details.Following the survey, the OFT has asked sites to change t...

Segmenting the digital shopper

Published on: July 13, 2012
Author: Epticablog

Successful retailers understand that knowing your customer is a key part of delivering a tailored experience. In the offline world that can be quite straightforward – you can see the people coming into your shop, ask them questions about their needs and provide the right answers and products.Online it is more difficult – while you can look at the customer journey, it can be hard to bui...

Jingle bells sound for retail customer service

Published on: July 04, 2012
Author: Epticablog

christmas 2007 (Photo credit: paparutzi) It seems strange to be talking about Christmas in mid-summer, but plans for the festive season are well under way at most retailers. Decisions about key products are being currently made and programmes of store refurbishments are happening now as companies seek to be ready for their busiest time of the year. Current poor economic conditions really do ...

Googling customer service

Published on: June 13, 2012
Author: Epticablog

When it comes to online retail, customers are obviously looking to buy products as cheaply as they can. However price is not the only factor, with a myriad of research studies demonstrating that customer service and the overall experience have a significant impact on where people buy online.A lot of this comes down to trust – customers want to be reassured that their order is going to be dis...

Retail squeeze puts customer service centre stage

Published on: March 23, 2012
Author: Epticablog

The current recession is claiming more victims amongst hard-pressed retailers, with Game the latest company to file for administration. And new figures show that it is not just bricks and mortar retailers that are suffering, as UK ecommerce growth is also slowing. While UK shoppers spent £5.4 billion online in February 2012, this was the weakest growth since January 2010, with sales only cli...

An unhappy Christmas for online retailers?

Published on: November 25, 2011
Author: Epticablog

With the UK in the grips of recession, this will be a make or break Christmas for many struggling retailers. There’s just a month to go until Christmas and while predictions are that consumers will still be spending, they are going to leave it much later and shop around searching for bargains. Customer service as well as price will be a key factor in where they decide to spend their hard-ear...

Online shopping around the world

Published on: November 07, 2011
Author: Epticablog

New research demonstrates wide variations between online buying behaviour across the globe. The survey, from Pitney Bowes, asked 10,000 consumers from 10 countries about their online shopping habits and preferences and uncovered some interesting differences.Overall 93% of consumers had shopped online, 49% in the last 30 days, showing the mass market appeal of ecommerce around the world. In the UK,...

Online retail satisfaction on the rise

Published on: September 19, 2011
Author: Epticablog

A new mystery shopper study from eDigital Research points to increasing levels of customer satisfaction with online shopping. The research, conducted in August, compared the customer journey on 51 UK retail websites, ranking them on a number of criteria. Overall the results showed that customers were happier than they have ever been, due to investment in website improvements (particularly search) ...

Understand your customer through their questions

Published on: August 03, 2011
Author: Epticablog

In current economic conditions, finding new sources of revenue is a key area of focus for organisations. Most companies realise that, now more than ever, customer service is central to protecting sales and delivering increased turnover, so have focused on this area.Delivering good service obviously prevents customer churn and attracts new sales through word of mouth and social media recommendation...

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