Blog

Are brands finally getting the message about social customer service?

Published on: August 28, 2013
Author: Epticablog

Despite the fact that millions of people now regularly use social media, many brands have been slow to embrace it as a customer service channel.  But now there are signs that some companies may be starting to get the message about the importance of social customer service.According to a new survey, around 80 per cent of consumers who have contacted a brand through social media received a resp...

Why linguistics are key to tomorrow’s successful customer service teams

Published on: September 03, 2013
Author: Epticablog

Guest post by Dominic Tavassoli, VP Product Management, Eptica Customer service teams should look to leverage cutting edge linguistic technology to address challenges of scalability and efficiency, as well as customer satisfaction.Great hospital emergency rooms excel at what is known as triage, being able to rapidly determine the priority of the treatment of patients, based on the severity of thei...

Getting started with knowledge management in customer service

Published on: September 11, 2013
Author: Epticablog

Knowledge is at the heart of delivering a successful, consistent and efficient customer experience whatever type of organisation you are in. Collecting and sharing information, incorporating feedback and keeping centralised knowledge updated is central to delivering superior customer service.However while most managers understand the importance of knowledge, many are simply not sure where to start...

Customer Experience and opening a new bank

Published on: September 13, 2013
Author: Epticablog

This week saw the re-emergence of a new name in British banking, with the creation of TSB. Formed from 600 branches of Lloyds Group, it has 5 million customers and promises to focus on local customers and businesses.The divestment of the branches was mandated by the EU as part of the state bailout of Lloyds during the banking crisis. Originally due to be sold to Co-Operative Bank, when that deal f...

The mobile customer experience – failing to deliver

Published on: September 20, 2013
Author: Epticablog

More and more of us are using mobile devices to interact with companies online. The combination of the ease of use of tablets and the fact that we always have our smartphones to hand, mean that for many it is fast becoming the default way of accessing the internet. Backing this up, consultancy IDATE predicts that by the middle of next year more people will get online through smartphones and tablet...

Making call centres multichannel

Published on: September 23, 2013
Author: Eptica

When customer service became formalised into a specific department the primary channels were the telephone and post. Hence staff were organised in a call centre, as a large part of their job was answering telephone calls, along with responding to letters from customers.A lot has changed since then, with a plethora of new channels now available for customers. The rise of email, the web, social medi...

Building a business case for knowledge management

Published on: September 26, 2013
Author: Eptica

In our first blog post in our series on knowledge management we talked about the different stages of collecting and sharing information across the contact centre.So, once you’ve identified where your organisation is now, how do you move forward and create a strategy to implement knowledge management? And what are the business benefits that you’ll receive?Starting with the benefits, the...

Mind Candy – tailoring service to customers from six to 60

Published on: September 27, 2013
Author: Eptica

Most organisations have a clear idea of the demographics of their customer base, which makes it easy to create the right tone for all customer service interactions. From understanding the language they use to how they like to be addressed, it enables companies to build engagement and loyalty with the right audiences.Mind Candy, the family entertainment company behind the Moshi Monsters phenomenon,...

Seven ways to justify investment in your contact centre

Published on: October 07, 2013
Author: Eptica

For those of us that work in customer service, the need to invest in the skills, technology and processes to deliver a superior customer experience can appear obvious. Happier customers means greater retention, more sales and therefore more profits. So why won’t the board sign off on that new system/increased training budget? It all comes down to the business case. What seems a no-brain...

5 ways to drive knowledge management success

Published on: October 09, 2013
Author: Eptica

Effective knowledge management is a key element of delivering customer service and that’s why we’ve been focusing on this important area in recent weeks.In our first post we discussed how to get started - outlining the different stages of knowledge management within customer service operations. Following this we covered building a business case, outlining the benefits your organisation...

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